About Coaching

Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives. Coaches help people improve their performances and enhance the quality of their lives.

Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach's job is to provide support to enhance the skills, resources, and creativity that the client already has.

Coaching is an ongoing relationship which focuses on clients taking action toward the realization of their visions, goals or desires. Coaching uses a process of inquiry and personal discovery to build the client's level of awareness and responsibility and provides the client with structure, support and feedback. The coaching process helps clients both define and achieve professional and personal goals faster and with more ease than would be possible otherwise.

The International Coach Federation

The International Coach Federation (ICF) is the largest worldwide resource for business and personal coaches, and the source for those who are seeking a coach. The ICF is a nonprofit, individual membership organization formed by professionals worldwide who practice business and personal coaching.

The ICF has 9,500 members in 70 countries and over 132 chapters in 34 countries.

The ICF developed and promotes an industry wide Code of Professional Standards. ICF also developed the first universally accepted Accreditation process which will preserve the integrity of coaching through standardized credentials that will assist consumers in choosing professional coaches.

Frankie is a member of the ICF and the Director of Marketing on the Board of the ICF-Toronto GTA Chapter.